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Why We Do What We Do - Web
Marketing |
Today, prospects gather information in a variety of ways,
from a variety of sources. The internet has become a primary
tool for gathering data worldwide. Additionally, more and more
people rely on the opinions and recommendations of their business
peers when deciding on new products and services. Gateway provides
the processes to build awareness of our Clients on these Social
Media networks, like blogs and forums, in order to remain “top-of-mind”
and to scale search engine rankings.
- New information sources are growing rapidly. Staying
in front of prospects is becoming more and more difficult.
- Peer recommendations on social networks have now matched
vendor web sites as the most influential sources of information
to B2B buyers. This means that people in the early stage
of the buying cycle, when they are searching for information,
are most likely to visit an industry blog, forum or portal
before visiting corporate web sites. The corporate websites
they ultimately visit when making a buying decisions will
be largely influenced by what was read on non-corporate
sites.
- Conversations about issues that your product or service
resolves occur every day on the internet. However, locating
these opportunities amongst the millions of discussions
on a multitude of websites can be like hitting a moving
target.
- Content is King on the internet. Good content drives
traffic to your site, attracts people at every stage of
the buying cycle, and increases your search engine ranking.
However, where online conversations take place changes rapidly.
Staying in front of prospects is a challenge.
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