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What We Do |
Gateway Business Development makes direct contact with the
key decision makers our Clients want to do business with, building
awareness of their products or services. Our objective is to
verify and qualify the right people at the right organizations,
then schedule appointments when appropriate.
Separately, both our Web Marketing and our
Pipeline Management processes fill gaps in any organization’s B2B lead generation or business development program. When combined, they provide a powerful, structured system to generate and cultivate hundreds or thousands of leads. The result? A steady stream of new customers over time.
Our Integrated Customer Development Process combines the newest internet marketing techniques with traditional B2B lead generation to deliver the most comprehensive business development program available today. Now all leads generated, including those generated online, are carefully developed and converted into new business with a single, comprehensive process.
How? Gateway uses contemporary Web Marketing tools like search engine optimization, blogs, high definition video, and social media forums to drive awareness of our client’s business. We then channel the subsequent leads
directly into our proprietary
Pipeline Management process. From this point, lead generation activities from a variety of sources (the internet, trade shows, purchased lists, etc.) are captured in a custom database then cleansed and managed from initial contact through final appointment scheduling.
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Pipeline Management >>
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Gateway designs and manages a structured
process to research & identify key decision makers at
specific company targets, then delivers a series of
custom messages to these prospects over time. We build
awareness until the prospect enters a buying cycle for
your service, and is ready to meet and discuss appropriate
next steps. We schedule meetings and turn them over
to your internal resources to close the sale. And every
record is accounted for in a database you own, and we
maintain.
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Gateway develops and distributes content
to online communities to generate exposure and awareness
of your brand, improving search engine rankings and
driving sales. Not a random, generic distribution of
your company’s story, but a strategically planned, targeted
placement of your message in forums visited by prospects
for your type of service.
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Marketing Materials >>
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We have the skill and experience to design
and produce the marketing materials necessary to deliver
your message in an engaging and compelling manner. And
because we have produced hundreds of marketing pieces,
we've developed "templates" of the most effective creative
pieces, resulting in shortened timetables and significantly
reduced costs. From videos, to electronic brochures,
to blogs, we’ve got the right marketing vehicle to deliver
your selling story.
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