Welcome to Gateway Business Development
Gateway Business Development is comprised of seasoned customer
development specialists who design and deliver relevant, compelling
messaging into the hands of key decision makers at companies
our Clients want to do business with. The result? A steady stream
of new business opportunities, over time. Our proprietary
Integrated Customer Development Process
is designed to generate, qualify and manage hundreds or thousands
of prospects from initial identification through final sale.
What makes us different than other Lead Generation
companies? Our programs integrate traditional, time-proven
methods (letters, phone calls, emails, etc.) with
contemporary
tools (social media, SEO, web video, etc.) to provide the most
comprehensive and effective lead generation program available.
Using our Pipeline Management
and Web Marketing processes, we focus
on the segments of the business development process that are
often underdeveloped (identifying the decision maker, cleansing
data, creating initial interest, and staying in touch over time),
so our Clients can focus on closing new business and servicing
current customers. Most B2B lead generation and Social Media
processes end after an initial burst of activity. Gateway's
structured process continues to market to promising prospects
over time, ensuring sustainable, long term growth.
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Pipeline Management >>
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Our documented, best practices approach
to identifying key decision makers at targeted organizations,
delivering our Client's message into a prospect’s hands,
securing leads and appointments for follow-up and closure.
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Our proprietary approach to developing
& distributing relevant messaging to web-based social
networks to build Client’s brand awareness and drive
search engine optimization. We create a presence for
our clients where prospects are searching for solutions.
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Marketing Materials >>
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From high-quality videos, to brochures,
to blogs, Gateway will develop and deliver your company’s
message in a dynamic, engaging, and compelling format.
Our approach ensures quality & consistency across a
variety of communication channels and formats.
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Assessing B2B Lead Generation
Options
Before hiring a B2B lead generation company, you need to
do your homework. Make sure you fully understand the
processes each company implements and the resources they
utilize. Many B2B lead generation companies use a “call
center”, staffed with dozens of moderately trained, entry
level people. These resources support several clients,
rotating from one client to the next, based on a pool of
outbound calls waiting to be made. Typically, these B2B lead
generation companies rely solely on phone calls to generate
interest.
Gateway is not a typical
B2B lead generation company. We employ bachelor-degreed
resources, who are only assigned two or three clients
exclusively. Each of these
Business Development Specialists becomes a trained member
and extension of your sales team. And Gateway uses a
variety of methods to cut
through the clutter to deliver your message to a prospect.
Phone calls, letters, emails and other marketing collateral
are used to generate, not only initial interest, but
sustainable interest to deliver a steady stream of
opportunities over time.
The selection of a B2B lead generation company is a
critical piece to your overall new business plan. Make sure
the resources you select fit the needs of your business and
the prospects you’re targeting.
Click Below To View Gateway’s Video FAQ’s About B2B Lead
Generation Using Pipeline Management and Web Marketing.
| How Much Does a Typical B2B Lead Generation
Program Cost? |
What Type of Marketing Materials Are Deployed
During B2B Lead Generation? |
Why Would a Company Need Social Media for B2B
Lead Generation? |
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