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FAQ 8: I've already got a website, why do I
need anything?
Corporate web sites are viewed by people actively looking
for a vendor. But what about the thousands of people with issues
who are searching for potential solutions. Studies show that
people early in the buying cycle, those searching for information,
are looking to business peers for unbiased feedback. Non-corporate
websites, such as blogs, forums and other industry related portals
provide the venues for these exploratory conversations.
General FAQ's:
Pipeline FAQ's:
Web Marketing FAQ's
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