A New Approach to Web Videos

Posted by JasonB on April 9, 2010

A Case Study:
Nearly two years ago, Gateway Business Development Group created a promotional video to display on our homepage.  The video was professionally produced and explained what we do, how we execute business on a daily basis, a self-proclamation of how great we are.
Since the video has been posted, Gateway has had two to three companies inquire about our services after watching the video.
That’s roughly one inquiry every 182 days.

As we grow and change, so do our marketing tactics.
A little over a week ago, we posted a new video on our Facebook and YouTube pages.  It was simple- just Jason Bahnak, a Partner at Gateway, getting interviewed by Rise to the Top’s David Siteman Garland.  Jason candidly discussed what Gateway can offer companies, and a few words of advice.  The interview was very laid back and gave viewers an opportunity to put a face to the company name.
Since the video has hit the web, it’s gotten over 20,000 views, and Gateway has received 5 inquiries has 4 proposals for new business.
That’s roughly one inquiry every 2 days.

Prospects are looking for raw, honest information.  They’re not looking for a ten minutes sales pitch about the great things you’ve done, they just want to know how you can help them make more money.

For business owners, creating web videos is a win-win situation.  The cost of creating these “interview-style” videos won’t blow your budget, and the reach is very extensive.  Not only will they humanize your company, they can be fed through a variety of outlets that will, in turn, improve your search engine ranking.  You have the ability to strategically place your video on networks and platforms and tailor the message to the network’s demographic.
With the help of a company that specializes in social media, your web video can be marketed in the most efficient way.

Take a look at our newest video blog for Jason’s full take on web videos.