Whose Eyes Are On Your Content?

Posted by JasonB on April 16, 2010

When you’re trying to get new customers, your search engine ranking is critical.
Don’t discount websites you think your target market isn’t on. Though they may not be actively searching on social networking sites like YouTube, Twitter, or Digg; Google is actively searching for your content on them.

In most cases, prospects aren’t going to scroll through five pages of Google looking specifically for your company. They’re searching for an industry and clicking on pages that wind up on the first few pages of a search engine – it takes less effort and the closer to page one on Google, the more credible the business appears.

Create a Hybrid Marketing Strategy: Old School and New School.
You’ve currently tailored your online marketing strategy to your target market – which is good, it’s what we marketers have always been taught.

In a time where search engine ranking is becoming increasingly important, it may be time to let go of some of the tactics you’ve grown accustomed to. Now, it’s not only matters who sees your message, but what sees your message. Search engines are ALWAYS looking at content online; they’re tirelessly working to determine which information is credible, and relevant to its particular industry. The more content your company posts in a place that’s discussing news current to your industry, the higher your site will tank on search engines.

Take Twitter for example; the more tweets and retweets your company posts that link back to your website, the quicker your search engine ranking will increase.

Gateway Partner, Jason Bahnak, explains this process in depth in this video.