Many companies find it hard to believe that they can benefit from image sharing sites. Why should a B2B company use image sites?
Posting an image online not only increases your company’s search engine ranking and visibility online, it also provides resources for other professionals who are looking for content for a research document, or visual aid. [Images can range from company logos, to charts, to simple "How To" checklists]
Watch as Gateway partner, Jason Bahnak, explains how to successfully promote your business through image sharing sites.
It’s often times easy to get very anxious about new business – the first thing you want to do is quickly pick up the phone and call a prospect – stop.
There’s a few steps you need to follow in order to ensure your call will actually be returned by a decision maker. First a foremost you must remember: Do not use your voicemail as a sales pitch.
Watch as Gateway partner, Jason Bahnak, explains the steps you must take in order to get a response from your voicemail.
If you’re not getting the amount of traffic you’d like to your website, the immediate solution isn’t always a website makeover.
Not getting enough web traffic? Before your company considers spending $15,000 on web design, evaluate your web traffic. If you aren’t receiving a substantial amount of web traffic, your first step will be to make people aware of your organization. How? Implement a social media strategy to Increase Search Engine Ranking, and Increase Brand/Company Awareness.
Watch as Gateway partner, Jason Bahnak, discusses how to increase visibility online without an immediate website overhaul.
When you’re trying to get new customers, your search engine ranking is critical.
Don’t discount websites you think your target market isn’t on. Though they may not be actively searching on social networking sites like YouTube, Twitter, or Digg; Google is actively searching for your content on them.
In most cases, prospects aren’t going to scroll through five pages of Google looking specifically for your company. They’re searching for an industry and clicking on pages that wind up on the first few pages of a search engine – it takes less effort and the closer to page one on Google, the more credible the business appears.
Create a Hybrid Marketing Strategy: Old School and New School.
You’ve currently tailored your online marketing strategy to your target market – which is good, it’s what we marketers have always been taught.
In a time where search engine ranking is becoming increasingly important, it may be time to let go of some of the tactics you’ve grown accustomed to. Now, it’s not only matters who sees your message, but what sees your message. Search engines are ALWAYS looking at content online; they’re tirelessly working to determine which information is credible, and relevant to its particular industry. The more content your company posts in a place that’s discussing news current to your industry, the higher your site will tank on search engines.
Take Twitter for example; the more tweets and retweets your company posts that link back to your website, the quicker your search engine ranking will increase.
Gateway Partner, Jason Bahnak, explains this process in depth in this video.
A Case Study:
Nearly two years ago, Gateway Business Development Group created a promotional video to display on our homepage. The video was professionally produced and explained what we do, how we execute business on a daily basis, a self-proclamation of how great we are.
Since the video has been posted, Gateway has had two to three companies inquire about our services after watching the video. That’s roughly one inquiry every 182 days.
As we grow and change, so do our marketing tactics.
A little over a week ago, we posted a new video on our Facebook and YouTube pages. It was simple- just Jason Bahnak, a Partner at Gateway, getting interviewed by Rise to the Top’s David Siteman Garland. Jason candidly discussed what Gateway can offer companies, and a few words of advice. The interview was very laid back and gave viewers an opportunity to put a face to the company name.
Since the video has hit the web, it’s gotten over 20,000 views, and Gateway has received 5 inquiries has 4 proposals for new business. That’s roughly one inquiry every 2 days.
Prospects are looking for raw, honest information. They’re not looking for a ten minutes sales pitch about the great things you’ve done, they just want to know how you can help them make more money.
For business owners, creating web videos is a win-win situation. The cost of creating these “interview-style” videos won’t blow your budget, and the reach is very extensive. Not only will they humanize your company, they can be fed through a variety of outlets that will, in turn, improve your search engine ranking. You have the ability to strategically place your video on networks and platforms and tailor the message to the network’s demographic.
With the help of a company that specializes in social media, your web video can be marketed in the most efficient way.
Take a look at our newest video blog for Jason’s full take on web videos.
This blog was created to share our thoughts on B2B customer development in the hopes that this information will be useful for organizations working toward increasing new sales opportunities.
