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	<title>Gateway to Business Development &#187; Web Marketing</title>
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		<title>The 5 Commandments of Using Your Blog for B2B Lead Generation</title>
		<link>http://www.gatewaybizdev.com/blog/2009/12/the-5-commandments-of-using-your-blog-for-b2b-lead-generation/</link>
		<comments>http://www.gatewaybizdev.com/blog/2009/12/the-5-commandments-of-using-your-blog-for-b2b-lead-generation/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 17:02:36 +0000</pubDate>
		<dc:creator>JasonB</dc:creator>
				<category><![CDATA[B2B Lead Generation]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.gatewaybizdev.com/blog/?p=137</guid>
		<description><![CDATA[1) Make Sure Your Content is Clear and Concise
Posting basic facts about your company wont grab the attention of decision makers in the buying cycle, you need to have an angle.
-Post Helpful Content
When people are in the search phase of the buying cycle, they will search online for a company that fits their needs for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Adapting to Inbound Marketing for B2B Lead Generation&#8230;Are You Ready?</title>
		<link>http://www.gatewaybizdev.com/blog/2009/12/adapting-to-inbound-marketing-for-b2b-lead-generation-are-you-ready/</link>
		<comments>http://www.gatewaybizdev.com/blog/2009/12/adapting-to-inbound-marketing-for-b2b-lead-generation-are-you-ready/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 14:25:18 +0000</pubDate>
		<dc:creator>JasonB</dc:creator>
				<category><![CDATA[B2B Lead Generation]]></category>
		<category><![CDATA[Buying Cycles]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.gatewaybizdev.com/blog/?p=128</guid>
		<description><![CDATA[Although it may not be your company&#8217;s style to “tweet”, Facebook, or blog, you need to think about making yourself accessible to other companies who may benefit from your business, and you theirs.
Inbound marketing is a style of marketing that focuses on getting found by customers. And today, Social Media is a leading tool for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Facebook as a Business to Business Lead Generation Tool</title>
		<link>http://www.gatewaybizdev.com/blog/2009/12/using-facebook-as-a-business-to-business-lead-generation-tool/</link>
		<comments>http://www.gatewaybizdev.com/blog/2009/12/using-facebook-as-a-business-to-business-lead-generation-tool/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 14:45:35 +0000</pubDate>
		<dc:creator>JasonB</dc:creator>
				<category><![CDATA[B2B Lead Generation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.gatewaybizdev.com/blog/?p=122</guid>
		<description><![CDATA[As a new era of B2B lead generation arises, it is important to familiarize yourself with the benefits of social media. Facebook &#8211; what was once an online community for college students &#8211; has come to the forefront and morphed into an online marketing powerhouse. If utilized correctly, Facebook can give your company visibility to [...]]]></description>
		<wfw:commentRss>http://www.gatewaybizdev.com/blog/2009/12/using-facebook-as-a-business-to-business-lead-generation-tool/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SOCIAL MEDIA: Snake Oil or B2B Lead Generation Tool</title>
		<link>http://www.gatewaybizdev.com/blog/2009/12/social-media-snake-oil-or-b2b-lead-generation-tool/</link>
		<comments>http://www.gatewaybizdev.com/blog/2009/12/social-media-snake-oil-or-b2b-lead-generation-tool/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 16:57:57 +0000</pubDate>
		<dc:creator>JasonB</dc:creator>
				<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.gatewaybizdev.com/blog/?p=118</guid>
		<description><![CDATA[Is Social Media just a buzz or is it the real deal?  As a business professional, you&#8217;ve probably grown increasing familiar with words like Social Media, Twitter, Facebook, LinkedIn, and YouTube.  You&#8217;ve heard the hype, but what can your company gain from them? Better yet – how do you start?   
How do you take the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Gateway’s B2B Lead Generation Blog &#124; Social Media…Where do I start?</title>
		<link>http://www.gatewaybizdev.com/blog/2009/10/gateways-b2b-lead-generation-blog-social-media%e2%80%a6where-do-i-start/</link>
		<comments>http://www.gatewaybizdev.com/blog/2009/10/gateways-b2b-lead-generation-blog-social-media%e2%80%a6where-do-i-start/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 22:57:37 +0000</pubDate>
		<dc:creator>JasonB</dc:creator>
				<category><![CDATA[B2B Lead Generation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.gatewaybizdev.com/blog/?p=110</guid>
		<description><![CDATA[4 times this week alone I’ve spoken with decision makers at businesses who’ve said, “We think we need to get into social media, but have no idea where to start”.    We’ll, I’ll go ahead and answer that one:
Step 1:  Start with what’s already working…for your competition.
Why reinvent the wheel?   If companies in your industry are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>B2B Lead Generation – What Social Media Tools to Use Based on the Buying Cycle</title>
		<link>http://www.gatewaybizdev.com/blog/2009/09/b2b-lead-generation-what-social-media-tools-to-use-based-on-the-buying-cycle/</link>
		<comments>http://www.gatewaybizdev.com/blog/2009/09/b2b-lead-generation-what-social-media-tools-to-use-based-on-the-buying-cycle/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 23:34:37 +0000</pubDate>
		<dc:creator>JasonB</dc:creator>
				<category><![CDATA[B2B Lead Generation]]></category>
		<category><![CDATA[Buying Cycles]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.gatewaybizdev.com/blog/?p=112</guid>
		<description><![CDATA[Fact: Social Media has changed how decision-makers search for and analyze information prior to making a buying decision.   Where once an individual would place calls to or visit vendor websites to begin their service-provider selection process, now potential buyers are discussing solutions and vendor options with peers first in an attempt to receive real, unbiased [...]]]></description>
		<wfw:commentRss>http://www.gatewaybizdev.com/blog/2009/09/b2b-lead-generation-what-social-media-tools-to-use-based-on-the-buying-cycle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thought Leadership Leading B2B Lead Generation?</title>
		<link>http://www.gatewaybizdev.com/blog/2009/08/thought-leadership-leading-b2b-lead-generation/</link>
		<comments>http://www.gatewaybizdev.com/blog/2009/08/thought-leadership-leading-b2b-lead-generation/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 15:58:37 +0000</pubDate>
		<dc:creator>JasonB</dc:creator>
				<category><![CDATA[B2B Lead Generation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.gatewaybizdev.com/blog/?p=101</guid>
		<description><![CDATA[Positioning your organization as a “Thought Leader” in your industry is instrumental in generating B2B leads via the internet.  Today, the web allows companies to dispense large amounts of information across vast networks.  How do you appear as a leader amongst the clutter, and how does this translate to generating B2B leads?  Let’s take a [...]]]></description>
		<wfw:commentRss>http://www.gatewaybizdev.com/blog/2009/08/thought-leadership-leading-b2b-lead-generation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Social Media Monitoring Needs to be the Alpha and Omega of Your Online B2B Lead Generation Strategy</title>
		<link>http://www.gatewaybizdev.com/blog/2009/08/why-social-media-monitoring-needs-to-be-the-alpha-and-omega-of-your-online-b2b-lead-generation-strategy/</link>
		<comments>http://www.gatewaybizdev.com/blog/2009/08/why-social-media-monitoring-needs-to-be-the-alpha-and-omega-of-your-online-b2b-lead-generation-strategy/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 16:59:10 +0000</pubDate>
		<dc:creator>JasonB</dc:creator>
				<category><![CDATA[B2B Lead Generation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.gatewaybizdev.com/blog/?p=97</guid>
		<description><![CDATA[Knowing who is talking about the need for your product or service, where they’re talking about it, and what terms they’re using is over half the battle in generating leads for your business online.   The fact is, social media changes at the “speed of conversation”, so the only way to stay in the conversation is [...]]]></description>
		<wfw:commentRss>http://www.gatewaybizdev.com/blog/2009/08/why-social-media-monitoring-needs-to-be-the-alpha-and-omega-of-your-online-b2b-lead-generation-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Web Video for B2B Marketing</title>
		<link>http://www.gatewaybizdev.com/blog/2009/06/using-web-video-for-b2b-marketing/</link>
		<comments>http://www.gatewaybizdev.com/blog/2009/06/using-web-video-for-b2b-marketing/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 18:25:34 +0000</pubDate>
		<dc:creator>JasonB</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web Video]]></category>

		<guid isPermaLink="false">http://www.gatewaybizdev.com/blog/?p=23</guid>
		<description><![CDATA[Web video is the fastest-growing content channel on the Internet, the Web Video Marketing Council reports. And while consumer video sites like YouTube make up a sizeable share of the web video explosion, web video is making inroads into B2B web marketing quickly.
B2B marketers have embraced the fact that online marketing channels, because of their [...]]]></description>
		<wfw:commentRss>http://www.gatewaybizdev.com/blog/2009/06/using-web-video-for-b2b-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pipeline Management vs. Web Marketing – When to Use What (Part 2)</title>
		<link>http://www.gatewaybizdev.com/blog/2009/05/pipeline-management-vs-web-marketing-%e2%80%93-when-to-use-what-part-2/</link>
		<comments>http://www.gatewaybizdev.com/blog/2009/05/pipeline-management-vs-web-marketing-%e2%80%93-when-to-use-what-part-2/#comments</comments>
		<pubDate>Fri, 29 May 2009 18:24:50 +0000</pubDate>
		<dc:creator>JasonB</dc:creator>
				<category><![CDATA[Pipeline Management]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.gatewaybizdev.com/blog/?p=35</guid>
		<description><![CDATA[In a previous posting, we talked about the general appropriateness of Pipeline Management and Web Marketing in B2B applications. The question you may now have, however, is what component of each will provide the best results for my organization?
How you answer the following questions will help you decide which combination will generate new customers for [...]]]></description>
		<wfw:commentRss>http://www.gatewaybizdev.com/blog/2009/05/pipeline-management-vs-web-marketing-%e2%80%93-when-to-use-what-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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