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	<title>Gateway to Business Development &#187; Cross-Selling</title>
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		<title>B2B Lead Generation Principles Used Successfully in Cross-Selling</title>
		<link>http://www.gatewaybizdev.com/blog/2009/08/b2b-lead-generation-principles-used-successfully-in-cross-selling/</link>
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		<pubDate>Fri, 28 Aug 2009 22:49:13 +0000</pubDate>
		<dc:creator>JasonB</dc:creator>
				<category><![CDATA[B2B Lead Generation]]></category>
		<category><![CDATA[Cross-Selling]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Good B2B lead generation relies on a dedicated resource to contact, qualify and verify key decision makers.  During prospecting, this dedicated resource focuses on unknown targets (cold leads) in the hopes of uncovering new opportunities for the sales department.   The sales department in turn can focus their time/effort on qualified leads and closing business. This [...]]]></description>
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