Does Direct Mail Still Work For Prospecting to Businesses?

Posted by JasonB on May 12, 2010

The internet has taken businesses by storm – some leaving all other forms of marketing behind.  This leaves businesses asking, “Does direct mail even work anymore?”
The answer? It depends on how you use direct mail.

Direct mail works if you send it to the correct person – the decision maker- the person who actually cares.

Companies spend tons of money on marketing campaigns; several thousand dollars designing direct mail, and thousands on buying lists of marketing managers and prospective companies – then immediately send their direct mail out.

The lists, however, need to be cleansed prior to sending any direct mail.  The marketing manager you’re trying to reach may no longer work with the company – or may play an entirely different role in the company. Ensuring you’re sending your mail to the correct person can save your company from wasting thousands of dollars on marketing.

Watch as Jason Bahnak explains how correctly use direct mail to prospect for business.