Many companies find it hard to believe that they can benefit from image sharing sites. Why should a B2B company use image sites?
Posting an image online not only increases your company’s search engine ranking and visibility online, it also provides resources for other professionals who are looking for content for a research document, or visual aid. [Images can range from company logos, to charts, to simple "How To" checklists]
Watch as Gateway partner, Jason Bahnak, explains how to successfully promote your business through image sharing sites.
The internet has taken businesses by storm – some leaving all other forms of marketing behind. This leaves businesses asking, “Does direct mail even work anymore?” The answer? It depends on how you use direct mail.
Direct mail works if you send it to the correct person – the decision maker- the person who actually cares.
Companies spend tons of money on marketing campaigns; several thousand dollars designing direct mail, and thousands on buying lists of marketing managers and prospective companies – then immediately send their direct mail out.
The lists, however, need to be cleansed prior to sending any direct mail. The marketing manager you’re trying to reach may no longer work with the company – or may play an entirely different role in the company. Ensuring you’re sending your mail to the correct person can save your company from wasting thousands of dollars on marketing.
Watch as Jason Bahnak explains how correctly use direct mail to prospect for business.
It’s often times easy to get very anxious about new business – the first thing you want to do is quickly pick up the phone and call a prospect – stop.
There’s a few steps you need to follow in order to ensure your call will actually be returned by a decision maker. First a foremost you must remember: Do not use your voicemail as a sales pitch.
Watch as Gateway partner, Jason Bahnak, explains the steps you must take in order to get a response from your voicemail.
Using Prospecting to Fill Your Pipeline It’s easy to buy a list of prospects, but 60% of the contacts are not with the company anymore, or hold a different position within the company. You need to ensure all of your contacts are up-to-date.
How are you going to do it? Cleanse your records. Contact each company you’ve decided to target to identify the proper contact.
You must ensure you are talking to the actualdecision maker.
You’re not looking for a job title, but the actual person that writes checks for what your company is selling. The Decision Maker. This person will be tough to identify, as they are often busy a buried behind gatekeepers.
Listen as Gateway partner, Jason Bahnak discusses how to successfully fill you company’s pipeline.
This blog was created to share our thoughts on B2B customer development in the hopes that this information will be useful for organizations working toward increasing new sales opportunities.
