Using Facebook as a Business to Business Lead Generation Tool

Posted by JasonB on December 10, 2009

As a new era of B2B lead generation arises, it is important to familiarize yourself with the benefits of social media. Facebook – what was once an online community for college students – has come to the forefront and morphed into an online marketing powerhouse. If utilized correctly, Facebook can give your company visibility to a plethora of target markets and help you to become a savvy professional.

To Begin
Create a company profile on Facebook. This will give your company an opportunity to stay competitive and deliver daily messages to your target markets to increase business to business leads.

Engage Your Fans.
Facebook allows your company to post videos, pictures, lets fans participate in discussions and can include all of the company’s viable information. Once they’ve visited a page, make them interested in learning more about your company.

Promote Your Company’s Interests.
Establish yourself – join groups and comment on topics. The more visible you are in online communities, the more familiar potential clients will become with your name, thus driving them to inquire more about your company.

Move Your Blog Through Various Social Media Outlets.
While using a blog is effective , it’s now time to ensure your company has maxim exposure. Before starting your blog, do a little research. Set up a Google Reader account; this will give you an opportunity to see what other people in your field are writing about, and what might work best for your company. Once you’ve become comfortable with your writing style, start your blog- but don’t stop there. Have it linked to your Facebook page – traffic from the blog will drive readers to your page, and traffic from your page will drive them to your blog increasing your company’s visibility.

Utilize Your Cellphone.
Once you’ve established a fan base on your Facebook page, encourage your readers to access your page from their mobile phones. Accessing your page through a mobile device will give you an opportunity to update your company’s information on-the-go, and will give you an opportunity to network with your fans while they’re away from their computer.

Outsource Your Social Media Marketing.
Diving head-first into the social media world can be time-consuming and confusing for some. Outsourcing your social media marketing gives you the opportunity to focus on your projects at hand while Gateway Business Development takes an in-depth look at your social media marketing / B2B lead generation needs.