LinkedIn Trick to Help Your Website Ranking

Posted by JasonB on July 9, 2009

Did you know there is a simple modification you can make to your LinkedIn profile that will help your company’s’ search engine ranking, and only takes about a minute? 

When looking at your Public Profile, your initial “snapshot” box (the white box within the blue box) contains 6 categories: Current, Past, Education, Connections, Websites and Public Profile.  Your “Websites” section, by default, will display “My Company” for your organizations’ website.

The problem here is that search engines don’t see as much value in the phrase “My Company” linked to your site as they would “Your Company Name” linked.   Your company name, plus the link, shows a stronger connection, and search engines just like that more.  Have everyone at your company make this modification and it can help create valuable links back to your site.

Follow these simple instructions:

1. Go to “Edit My Profile”.

2. Just to the right of the phrase “My Website” you should now see and “edit” option.  Click it.

3. On the “Websites” drop-down menu choose “Other”.

4. Enter your company website address in the “URL” space provided, and your company name in the “Website Title” box.

5. Scroll to the bottom, and click “Save Changes”.

Feel free to view my profile to see how this should appear once done:  http://www.linkedin.com/in/jasonbahnak

Please feel free to comment with any other tricks you know, and if you already haven’t', please subscribe to our blog to receive more B2B development and lead generation tips soon!