Welcome to Gateway Business Development
Gateway Business Development is comprised of seasoned customer
development specialists who design and deliver relevant, compelling
messaging into the hands of key decision makers at companies
our Clients want to do business with. The result? A steady stream
of new business opportunities, over time. Our proprietary
Integrated Customer Development Process
is designed to generate, qualify and manage hundreds or thousands
of prospects from initial identification through final sale.
What makes us different than other Lead Generation
companies? Our programs integrate traditional, time-proven
methods (letters, phone calls, emails, etc.) with contemporary
tools (social media, SEO, web video, etc.) to provide the most
comprehensive and effective lead generation program available.
Using our Pipeline Management and
Web Marketing processes, we focus
on the segments of the business development process that are
often underdeveloped (identifying the decision maker, cleansing
data, creating initial interest, and staying in touch over time),
so our Clients can focus on closing new business and servicing
current customers. Most B2B lead generation and Social Media
processes end after an initial burst of activity. Gateway's
structured process continues to market to promising prospects
over time, ensuring sustainable, long term growth.
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Pipeline Management >>
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Our documented, best practices approach
to identifying key decision makers at targeted organizations,
delivering our Client's message into a prospect’s hands,
securing leads and appointments for follow-up and closure.
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Our proprietary approach to developing
& distributing relevant messaging to web-based social
networks to build Client’s brand awareness and drive
search engine optimization. We create a presence for
our clients where prospects are searching for solutions.
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Marketing Materials >>
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From high-quality videos, to brochures,
to blogs, Gateway will develop and deliver your company’s
message in a dynamic, engaging, and compelling format.
Our approach ensures quality & consistency across a
variety of communication channels and formats.
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Assessing B2B Lead Generation Options
Before hiring a B2B lead generation company, you need to
do your homework. Make sure you fully understand the processes
each company implements and the resources they utilize. Many
B2B lead generation companies use a “call center”, staffed with
dozens of moderately trained, entry level people. These resources
support several clients, rotating from one client to the next,
based on a pool of outbound calls waiting to be made. Typically,
these B2B lead generation companies rely solely on phone calls
to generate interest.
Gateway is not a typical B2B
lead generation company. We employ bachelor-degreed resources,
who are only assigned two or three clients
exclusively. Each of these Business
Development Specialists becomes a trained member and extension
of your sales team. And Gateway uses a
variety of methods to cut through
the clutter to deliver your message to a prospect. Phone calls,
letters, emails and other marketing collateral are used to generate,
not only initial interest, but sustainable interest to deliver
a steady stream of opportunities over time.
The selection of a B2B lead generation company is a critical
piece to your overall new business plan. Make sure the resources
you select fit the needs of your business and the prospects
you’re targeting.
New Posts on Gateway's B2B Lead Generation Blog
- Is B2B Lead Generation Via the Phone Dead?
Have you ever met a “Serial Networker”…someone who constantly attends networking events, but never actually closes any business? I sure have. They are the first to grab their drink and start ...
- Corporate Website Trustworthiness Down, Social Media Up for B2B Lead Generation
An Observation:
If you go to a Ford dealership’s website, they claim to sell the best vehicles for the money. If you go to a Honda dealership’s website, they claim the same.
A ...
- 2009 Turnover Rates Lead to Wasted Marketing
Turnover rates in 2009 topped out at over 3% across the United States (bls.gov). Though your company may have been lucky enough to bypass layoffs, the massive increase in cutbacks means you may be ...
- Keeping the “Social” in Social Media
There are endless outlets available that allow you to quickly publish your content and network with other businesses. Companies are increasingly using social media to reach their customer bases ...
- B2B Lead Generation in 2010
Get ready for the race! In 2010, the companies left standing from the economic downturn will be aggressively trying to replace lost business and make up for a tough year.
What does this mean for ...
- The 5 Commandments of Using Your Blog for B2B Lead Generation
1) Make Sure Your Content is Clear and Concise
Posting basic facts about your company wont grab the attention of decision makers in the buying cycle, you need to have an angle.
-Post Helpful ...
- Adapting to Inbound Marketing for B2B Lead Generation…Are You Ready?
Although it may not be your company’s style to “tweet”, Facebook, or blog, you need to think about making yourself accessible to other companies who may benefit from your business, and you ...
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Click Below To View Gateway’s Video FAQ’s About B2B Lead
Generation Using Pipeline Management and Web Marketing.
| How Much Does a Typical B2B Lead Generation Program
Cost? |
What Type of Marketing Materials Are Deployed During
B2B Lead Generation? |
Why Would a Company Need Social Media for B2B Lead
Generation? |
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